Fazel Rehman
Fazel Rehman
Fazel Rehman
Fazel Rehman
Fazel Rehman
Building 0→1 experiences through
Building 0→1 experiences through
Building 0→1 experiences through
Building 0→1 experiences through
STRATEGY
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STRATEGY
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STRATEGY
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STRATEGY
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Building 0→1 experiences through
STRATEGY
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I’ve helped build and led creative teams across tech, fintech, and marketplaces — shaping brands that grew from zero to millions. Lately, I’ve been obsessed with how AI and no-code tools can turn imagination into momentum.
I’ve helped build and led creative teams across tech, fintech, and marketplaces — shaping brands that grew from zero to millions. Lately, I’ve been obsessed with how AI and no-code tools can turn imagination into momentum.
I’ve helped build and led creative teams across tech, fintech, and marketplaces — shaping brands that grew from zero to millions. Lately, I’ve been obsessed with how AI and no-code tools can make that process faster, smoother, and a little more fun.
I’ve helped build and led creative teams across tech, fintech, and marketplaces — shaping brands that grew from zero to millions. Lately, I’ve been obsessed with how AI and no-code tools can turn imagination into momentum.
I’ve helped build and led creative teams across tech, fintech, and marketplaces — shaping brands that grew from zero to millions. Lately, I’ve been obsessed with how AI and no-code tools can turn imagination into momentum.
01
Projects
01
Projects
01
Projects
01
Projects
01
Projects
Design Director
Freelance - 2025
READ RESEARCH
Shelly started as a simple goal: make skincare that actually works in the GCC climate. I helped shape the brand, identity, and early digital experience.
Design Director
Freelance - 2025
READ RESEARCH
Shelly started as a simple goal: make skincare that actually works in the GCC climate. I helped shape the brand, identity, and early digital experience.
Design Director
Freelance - 2025
READ RESEARCH
Shelly started as a simple goal: make skincare that actually works in the GCC climate. I helped shape the brand, identity, and early digital experience.
Design Director
Freelance - 2025
READ RESEARCH
Shelly started as a simple goal: make skincare that actually works in the GCC climate. I helped shape the brand, identity, and early digital experience.
Design Director
Freelance - 2025
READ RESEARCH
Shelly started as a simple goal: make skincare that actually works in the GCC climate. I helped shape the brand, identity, and early digital experience.
02
Skills
02
Skills
02
Skills
02
Skills
02
Skills
Product Design
Experience Design (UX)
Design Systems
Design Strategy
AI+No Code Prototyping
QA & Handoff
Product Design
Experience Design (UX)
Design Systems
Design Strategy
AI+No Code Prototyping
QA & Handoff
Product Design
Experience Design (UX)
Design Systems
Design Strategy
AI+No Code Prototyping
QA & Handoff
Product Design
Experience Design (UX)
Design Systems
Design Strategy
AI+No Code Prototyping
QA & Handoff
Product Design
Experience Design (UX)
Design Systems
Design Strategy
AI+No Code Prototyping
QA & Handoff
Brand Strategy
Visual Design
Creative Direction
Content Strategy
Brand Manual
Campaign Design
Brand Strategy
Visual Design
Creative Direction
Content Strategy
Brand Manual
Campaign Design
Brand Strategy
Visual Design
Creative Direction
Content Strategy
Brand Manual
Campaign Design
Brand Strategy
Visual Design
Creative Direction
Content Strategy
Brand Manual
Campaign Design
Brand Strategy
Visual Design
Creative Direction
Content Strategy
Brand Manual
Campaign Design
2D/3D
Motion Design
UI Motion
App Demos
Explainers
VFX
3D Mockups
Generative Motion
2D/3D
Motion Design
UI Motion
App Demos
Explainers
VFX
3D Mockups
Generative Motion
2D/3D
Motion Design
UI Motion
App Demos
Explainers
VFX
3D Mockups
Generative Motion
2D/3D
Motion Design
UI Motion
App Demos
Explainers
VFX
3D Mockups
Generative Motion
2D/3D
Motion Design
UI Motion
App Demos
Explainers
VFX
3D Mockups
Generative Motion
Front-end Dev
Webflow/Framer
Oxygen
Wordpress
Bricks
Elementor
Shopify
AI - No Code
Front-end Dev
Webflow/Framer
Oxygen
Wordpress
Bricks
Elementor
Shopify
AI - No Code
Front-end Dev
Webflow/Framer
Oxygen
Wordpress
Bricks
Elementor
Shopify
AI - No Code
Front-end Dev
Webflow/Framer
Oxygen
Wordpress
Bricks
Elementor
Shopify
AI - No Code
Front-end Dev
Webflow/Framer
Oxygen
Wordpress
Bricks
Elementor
Shopify
AI - No Code
Visual Design
Art Direction
Packaging
Infographics
Illustrations
Presentations
Pitch Decks
Visual Design
Art Direction
Packaging
Infographics
Illustrations
Presentations
Pitch Decks
Visual Design
Art Direction
Packaging
Infographics
Illustrations
Presentations
Pitch Decks
Visual Design
Art Direction
Packaging
Infographics
Illustrations
Presentations
Pitch Decks
Visual Design
Art Direction
Packaging
Infographics
Illustrations
Presentations
Pitch Decks
Strategy
User & Market Research
Brand Strategy
Design System
SEO/SEM/ASO/SMO
Digital Marketing
Strategy
User & Market Research
Brand Strategy
Design System
SEO/SEM/ASO/SMO
Digital Marketing
Strategy
User & Market Research
Brand Strategy
Design System
SEO/SEM/ASO/SMO
Digital Marketing
Strategy
User & Market Research
Brand Strategy
Design System
SEO/SEM/ASO/SMO
Digital Marketing
Strategy
User & Market Research
Brand Strategy
Design System
SEO/SEM/ASO/SMO
Digital Marketing
03
Clients
03
Clients
03
Clients
03
Clients
03
Clients
05
working together
05
working together
05
working together
05
working together
05
working together
What It’s Like Working Together
What It’s Like
Working Together
What It’s Like Working Together
Every project is different, but the way
I work stays pretty much the same
Every project is different, but the
way I work stays pretty much the same
Every project is different, but the way
I work stays pretty much the same
Every project is different, but the way
I work stays pretty much the same
Every project is different, but the way
I work stays pretty much the same
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
Design that scales
The system we build together should last. Whether it’s a brand identity or a product, it’ll scale as you do.
Not just visuals
You and I won’t design just for looks. Every choice connects back to your goals so the work actually moves things forward.
Smarter workflow
I use AI, automation, and no-code tools to move faster and keep things simple. It means less waiting and more creating together.
0-1
You and I stay connected the whole way — clear updates, no jargon, no surprises. Just steady progress until it’s done right.
Top Notch
I care about the work and how it shows up in the world. The small details matter, and they always add up.
Yours completely
Everything is designed from scratch and fully yours. No generic assets or shared licenses.
Quick turnarounds
I like to move quick. Every project gets my full focus so we can build momentum and keep things moving.
04
Process
04
Process
04
Process
04
Process
04
Process
How Things Come Together
How Things Come Together
Discovery
01
Every project starts with understanding — the business, the product, and what success really means. I talk to key people, gather context, and listen for what’s working and what’s not. This helps align expectations early and sets a clear direction before any design work begins.
Discovery
01
Every project starts with understanding — the business, the product, and what success really means. I talk to key people, gather context, and listen for what’s working and what’s not. This helps align expectations early and sets a clear direction before any design work begins.
Discovery
01
Every project starts with understanding — the business, the product, and what success really means. I talk to key people, gather context, and listen for what’s working and what’s not. This helps align expectations early and sets a clear direction before any design work begins.
Discovery
01
Every project starts with understanding — the business, the product, and what success really means. I talk to key people, gather context, and listen for what’s working and what’s not. This helps align expectations early and sets a clear direction before any design work begins.
Discovery
01
Every project starts with understanding — the business, the product, and what success really means. I talk to key people, gather context, and listen for what’s working and what’s not. This helps align expectations early and sets a clear direction before any design work begins.
Concept
02
This is where ideas begin to form. I explore different directions around tone, flow, and identity, combining creative exploration with strategic thinking. Early feedback is key here — testing assumptions, refining ideas, and focusing on what actually works. Before moving forward, I share the concepts, visuals, and thinking behind them so everyone’s aligned on where it’s heading.
Concept
02
This is where ideas begin to form. I explore different directions around tone, flow, and identity, combining creative exploration with strategic thinking. Early feedback is key here — testing assumptions, refining ideas, and focusing on what actually works. Before moving forward, I share the concepts, visuals, and thinking behind them so everyone’s aligned on where it’s heading.
Concept
02
This is where ideas begin to form. I explore different directions around tone, flow, and identity, combining creative exploration with strategic thinking. Early feedback is key here — testing assumptions, refining ideas, and focusing on what actually works. Before moving forward, I share the concepts, visuals, and thinking behind them so everyone’s aligned on where it’s heading.
Concept
02
This is where ideas begin to form. I explore different directions around tone, flow, and identity, combining creative exploration with strategic thinking. Early feedback is key here — testing assumptions, refining ideas, and focusing on what actually works. Before moving forward, I share the concepts, visuals, and thinking behind them so everyone’s aligned on where it’s heading.
Concept
02
This is where ideas begin to form. I explore different directions around tone, flow, and identity, combining creative exploration with strategic thinking. Early feedback is key here — testing assumptions, refining ideas, and focusing on what actually works. Before moving forward, I share the concepts, visuals, and thinking behind them so everyone’s aligned on where it’s heading.
Execution
03
Once the direction is clear, design turns into something real. Every detail — from layout and motion to type and spacing — is intentional and built for scale. I collaborate closely with developers to make sure everything translates cleanly into code. Before launch, the work is tested across devices and scenarios to refine details and smooth out friction.
Execution
03
Once the direction is clear, design turns into something real. Every detail — from layout and motion to type and spacing — is intentional and built for scale. I collaborate closely with developers to make sure everything translates cleanly into code. Before launch, the work is tested across devices and scenarios to refine details and smooth out friction.
Execution
03
Once the direction is clear, design turns into something real. Every detail — from layout and motion to type and spacing — is intentional and built for scale. I collaborate closely with developers to make sure everything translates cleanly into code. Before launch, the work is tested across devices and scenarios to refine details and smooth out friction.
Execution
03
Once the direction is clear, design turns into something real. Every detail — from layout and motion to type and spacing — is intentional and built for scale. I collaborate closely with developers to make sure everything translates cleanly into code. Before launch, the work is tested across devices and scenarios to refine details and smooth out friction.
Execution
03
Once the direction is clear, design turns into something real. Every detail — from layout and motion to type and spacing — is intentional and built for scale. I collaborate closely with developers to make sure everything translates cleanly into code. Before launch, the work is tested across devices and scenarios to refine details and smooth out friction.
Delivery
04
When everything’s ready, it’s handed off cleanly with the right assets, systems, and documentation in place. I stay close through rollout to make sure things launch smoothly and perform as intended.
Delivery
04
When everything’s ready, it’s handed off cleanly with the right assets, systems, and documentation in place. I stay close through rollout to make sure things launch smoothly and perform as intended.
Delivery
04
When everything’s ready, it’s handed off cleanly with the right assets, systems, and documentation in place. I stay close through rollout to make sure things launch smoothly and perform as intended.
Delivery
04
When everything’s ready, it’s handed off cleanly with the right assets, systems, and documentation in place. I stay close through rollout to make sure things launch smoothly and perform as intended.
Delivery
04
When everything’s ready, it’s handed off cleanly with the right assets, systems, and documentation in place. I stay close through rollout to make sure things launch smoothly and perform as intended.
05
Testimonials
05
Testimonials
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Testimonials
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Testimonials
05
Testimonials
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
Fazel joined us when things were moving fast and slightly chaotic. He helped bring some structure without slowing us down. Easy to work with and knows when to push for better design decisions.
Waqar Ahmed
Co-founder, EtchFlare
Working with Fazel was straightforward. No overpromising, no fluff. He listens, suggests practical options, and delivers on time. That’s pretty rare these days
Shelby Fuller Elwood
CEO - Cobrainey media
Working with Fazel was exciting because it often felt like he was more invested in the idea than I was. He pushed the work forward, challenged assumptions, and treated the project like his own.
Bakhtawar
CEO- Shelly Cosmetics
Fazel has been our MVP from day one. The kind of value he brings goes beyond design. He takes ownership and genuinely cares about outcomes. He doesn’t just deliver, he makes sure the work succeeds.
Tariq Sheikh
CEO - Postpay
Fazel has good instincts. He doesn’t overcomplicate things, which I appreciate. The work always feels clear and intentional, and he’s open to collaboration without ego.
Louise Froberg
Founder - tara quest
Working with Fazel is smooth. His files are clean, his logic is clear, and he’s always open to feedback. It feels like we’re on the same side of the problem, not passing it back and forth.
Naumana Niazi
CTO - Cres Ventures
Fazel understands how startups operate. He adapts to shifting timelines and priorities without losing momentum. It feels like having someone in-house, not an external consultant.
Fatima Mazhar
COO | Circles
05
FAQs
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FAQs
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FAQs
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FAQs
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FAQs
FAQs
FAQs
FAQs
Get quick answers about working with us and our approach to digital solutions
Get quick answers about working with us and our approach to digital solutions
Get quick answers about working with us and our approach to digital solutions
How do you usually start a project?
It starts with a short call to understand what you’re building, your goals, and what success looks like. Once we’re aligned, I share a simple plan with timelines, milestones, and what I’ll need from your side to get moving fast.
How do you usually start a project?
It starts with a short call to understand what you’re building, your goals, and what success looks like. Once we’re aligned, I share a simple plan with timelines, milestones, and what I’ll need from your side to get moving fast.
How do you usually start a project?
It starts with a short call to understand what you’re building, your goals, and what success looks like. Once we’re aligned, I share a simple plan with timelines, milestones, and what I’ll need from your side to get moving fast.
How do you usually start a project?
It starts with a short call to understand what you’re building, your goals, and what success looks like. Once we’re aligned, I share a simple plan with timelines, milestones, and what I’ll need from your side to get moving fast.
How do you usually start a project?
It starts with a short call to understand what you’re building, your goals, and what success looks like. Once we’re aligned, I share a simple plan with timelines, milestones, and what I’ll need from your side to get moving fast.
How many revisions are included?
I don’t gate feedback behind “rounds.” We agree on milestones and checkpoints — you’ll have chances to review and I’ll iterate until the work lands. If scope expands, we talk about next steps.
How many revisions are included?
I don’t gate feedback behind “rounds.” We agree on milestones and checkpoints — you’ll have chances to review and I’ll iterate until the work lands. If scope expands, we talk about next steps.
How many revisions are included?
I don’t gate feedback behind “rounds.” We agree on milestones and checkpoints — you’ll have chances to review and I’ll iterate until the work lands. If scope expands, we talk about next steps.
How many revisions are included?
I don’t gate feedback behind “rounds.” We agree on milestones and checkpoints — you’ll have chances to review and I’ll iterate until the work lands. If scope expands, we talk about next steps.
How many revisions are included?
I don’t gate feedback behind “rounds.” We agree on milestones and checkpoints — you’ll have chances to review and I’ll iterate until the work lands. If scope expands, we talk about next steps.
How long does a project take?
I like to keep things simple. When possible, I reuse and modify existing assets to save time. The timeline really depends on the project scope — small apps or landing pages usually take a few weeks, while larger systems can take a couple of months. I provide a realistic estimate after the discovery call and adjust it if the scope changes.
How long does a project take?
I like to keep things simple. When possible, I reuse and modify existing assets to save time. The timeline really depends on the project scope — small apps or landing pages usually take a few weeks, while larger systems can take a couple of months. I provide a realistic estimate after the discovery call and adjust it if the scope changes.
How long does a project take?
I like to keep things simple. When possible, I reuse and modify existing assets to save time. The timeline really depends on the project scope — small apps or landing pages usually take a few weeks, while larger systems can take a couple of months. I provide a realistic estimate after the discovery call and adjust it if the scope changes.
How long does a project take?
I like to keep things simple. When possible, I reuse and modify existing assets to save time. The timeline really depends on the project scope — small apps or landing pages usually take a few weeks, while larger systems can take a couple of months. I provide a realistic estimate after the discovery call and adjust it if the scope changes.
How long does a project take?
I like to keep things simple. When possible, I reuse and modify existing assets to save time. The timeline really depends on the project scope — small apps or landing pages usually take a few weeks, while larger systems can take a couple of months. I provide a realistic estimate after the discovery call and adjust it if the scope changes.
Do you work with in-house teams or only freelance?
Both, depending on the project scope. I collaborate with a team of trusted freelancers for larger projects and can either integrate into an existing team or manage a project end-to-end. I’m flexible and adapt to each team’s preferred workflow — whether that’s synchronous, asynchronous, or a mix of both.
What tools do you use?
I use Figma for design, Framer and Webflow for rapid builds, Notion for project documentation, and Loom for async walkthroughs. I also leverage AI tools to boost efficiency — whether for ideation, copy drafting, or prototyping. Check my About Me page for the full tool stack.
Do you work with in-house teams or only freelance?
Both, depending on the project scope. I collaborate with a team of trusted freelancers for larger projects and can either integrate into an existing team or manage a project end-to-end. I’m flexible and adapt to each team’s preferred workflow — whether that’s synchronous, asynchronous, or a mix of both.
Do you work with in-house teams or only freelance?
Both, depending on the project scope. I collaborate with a team of trusted freelancers for larger projects and can either integrate into an existing team or manage a project end-to-end. I’m flexible and adapt to each team’s preferred workflow — whether that’s synchronous, asynchronous, or a mix of both.
Do you work with in-house teams or only freelance?
Both, depending on the project scope. I collaborate with a team of trusted freelancers for larger projects and can either integrate into an existing team or manage a project end-to-end. I’m flexible and adapt to each team’s preferred workflow — whether that’s synchronous, asynchronous, or a mix of both.
What tools do you use?
I use Figma for design, Framer and Webflow for rapid builds, Notion for project documentation, and Loom for async walkthroughs. I also leverage AI tools to boost efficiency — whether for ideation, copy drafting, or prototyping. Check my About Me page for the full tool stack.
Do you work with in-house teams or only freelance?
Both, depending on the project scope. I collaborate with a team of trusted freelancers for larger projects and can either integrate into an existing team or manage a project end-to-end. I’m flexible and adapt to each team’s preferred workflow — whether that’s synchronous, asynchronous, or a mix of both.
What tools do you use?
I use Figma for design, Framer and Webflow for rapid builds, Notion for project documentation, and Loom for async walkthroughs. I also leverage AI tools to boost efficiency — whether for ideation, copy drafting, or prototyping. Check my About Me page for the full tool stack.
What tools do you use?
I use Figma for design, Framer and Webflow for rapid builds, Notion for project documentation, and Loom for async walkthroughs. I also leverage AI tools to boost efficiency — whether for ideation, copy drafting, or prototyping. Check my About Me page for the full tool stack.
What tools do you use?
I use Figma for design, Framer and Webflow for rapid builds, Notion for project documentation, and Loom for async walkthroughs. I also leverage AI tools to boost efficiency — whether for ideation, copy drafting, or prototyping. Check my About Me page for the full tool stack.
How do you hand off to engineers?
Clean Figma files, component libraries, specs, detailed documentation and a short walkthrough. I also stay available during implementation to clarify things and fix issues quickly.
How do you hand off to engineers?
Clean Figma files, component libraries, specs, detailed documentation and a short walkthrough. I also stay available during implementation to clarify things and fix issues quickly.
How do you hand off to engineers?
Clean Figma files, component libraries, specs, detailed documentation and a short walkthrough. I also stay available during implementation to clarify things and fix issues quickly.
How do you hand off to engineers?
Clean Figma files, component libraries, specs, detailed documentation and a short walkthrough. I also stay available during implementation to clarify things and fix issues quickly.
How do you hand off to engineers?
Clean Figma files, component libraries, specs, detailed documentation and a short walkthrough. I also stay available during implementation to clarify things and fix issues quickly.
What do you need from me to get started?
First of all a quick message or call . A decision-maker to talk to, a brief (even a 1-page), any brand assets, and a rough timeline or target launch date. With that I can prepare a clear next step.
What do you need from me to get started?
First of all a quick message or call . A decision-maker to talk to, a brief (even a 1-page), any brand assets, and a rough timeline or target launch date. With that I can prepare a clear next step.
What do you need from me to get started?
First of all a quick message or call . A decision-maker to talk to, a brief (even a 1-page), any brand assets, and a rough timeline or target launch date. With that I can prepare a clear next step.
What do you need from me to get started?
First of all a quick message or call . A decision-maker to talk to, a brief (even a 1-page), any brand assets, and a rough timeline or target launch date. With that I can prepare a clear next step.
What do you need from me to get started?
First of all a quick message or call . A decision-maker to talk to, a brief (even a 1-page), any brand assets, and a rough timeline or target launch date. With that I can prepare a clear next step.